ON RUNNING X PATTONE

Built around movement and nostalgia. This concept blends On’s performance-driven identity with a raw, nostalgic visual tone.

I led this project end-to-end as Creative Director, overseeing the entire process solo — concept development, art direction, location scouting, filming, and final edit.
Shot over two days in the Pyrenees, between France and Andorra, the project captures the raw tension between endurance, isolation, and performance. Every frame was deliberately crafted to reflect ON Running’s precision and Patine’s identity, with a strong editorial approach and a controlled, premium aesthetic.