ON Running — Let's sync
Madrid, with Yohan & Will

Built around movement and nostalgia.
This project captures the essence of On’s performance DNA through a cinematic lens rooted in emotion and authenticity. Shot in the heart of Madrid, it follows Yohan and Will in a visual exploration of rhythm, resilience, and memory — where each stride bridges the present with echoes of the past.

Blending kinetic energy with timeless textures, the film reimagines performance not just as a physical act, but as a state of mind — raw, personal, and free. It’s a tribute to the runners who carry stories in their steps, and to a brand that’s always moving forward.