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Adidas × Golf United — Social Media Campaign
This video was created for Adidas in collaboration with Gulf United to launch the new F50 and Predator football boots.
The concept was built around a POV-driven visual approach, designed to immerse the viewer directly into the action and highlight performance, speed, and precision.
I handled the project solo, from concept development to shooting and delivery. The result is a dynamic, first-person visual experience tailored for social platforms, aligned with Adidas’ performance-led brand identity.
Behind the Scenes
This project was a real challenge. I had only two days to concept, shoot, and deliver the entire campaign.
Working solo forced me to move fast, make clear creative decisions, and stay fully focused on execution.
A tight timeline, high expectations, and no room for error exactly the kind of pressure that pushes creativity forward.